So the Olympics is over. I found it hard to get enthusiastic about the whole thing as the enforced camaraderie was rammed down our throats and jingoism ran rampant. (Always good to stuff the french obviously and watch Aussies cry in their 4X). The cherry on the turd was the seemingly endless parade of convicted drug users, would be gangstas and stripper look-a-likes wheeled out as popstars to piss on Freddie mercuries grave at the closing ceremony…

So I find it strange that I’m feeling so much more up for the Paralympics.

Certainly Channel 4 have some great adverts out for it now.

But I think it’s more than that.

They seem unencumbered by the commercialism that polluted the games so far. They seem to cling to the actual ideals of the Olympics. Strive to win, but winning is not the all. Broken and damaged in body maybe but with better spirits and nobler passions than the glory hunting of some of the last 2 weeks.

Or maybe I’m just a victim of one of the best adverts I’ve seen in years. Watch this and tell me it doesn’t move you in some way… Roll it Chuck D.

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